Nile Rubia coat, the beautiful back story
When you buy a Nila Rubia coat you are preserving the ancient Rajasthan art of hand block painting and no one coat is the same. Each coat is unique; hand crafted and ensures the ancient skill of lehariya dyeing is passed on to future generations.
Mass clothing production techniques often steam roll over age-old heritage clothing techniques. Nila Rubia sits firmly in the camp of “slow fashion” an approach to clothing production that restores traditional clothing techniques and respects the producers with fair pay and a route out of poverty.
A Nila Rubia coat is not an in this season out the next item, you are buying a timeless item connected to an ancient Rajasthani clothing culture. Make a conscious decision to join the slow fashion movement … [shop]